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Welcome
To the ilu hub Blog

Our blog is the place to fill yourself with understanding about how your skin works, the science behind your skincare and what exactly you are putting on your skin.

Together we are constantly working on sharing more knowledge with the world and always looking for solutions so everyone can experience the very best in natural and organic skincare too.

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Hi, We are Anneli & Heleri

We are Ilu Hub founders. We are so grateful for the journey that has gotten us here and we are excited to share our passion for natural, organic skincare with you.  We look forward to the future and inspiring you to perhaps change your perspective on skincare by helping ou reconnect with your body and make more conscious choices about what you choose to put on it.

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Featured Post

Why is the Skin Surface Barrier so Important

Skin is like a resilient barrier or shield that protects our bodies from external threats, maintains hydration and supports overall skin health.

For a long time, many people, including skin care experts, have thought that scrubbing and peeling away the top layer of their skin was key to keeping our skin glowing and health.

But guess what? It couldn’t be more wrong.
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Skincare

Why is skincare important? Ilu Hub Blog. Natural & Organic Skincare Products & Makeup
Featured

Why is Skincare Important?

Ever wondered why skincare is important even when you don’t have any visible concerns? The simple answer is that skincare serves two main purposes: preventing premature aging and skin concerns, and treating existing skin issues....
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Does your Nighttime Skincare Differ from your Morning Routine? llu Hub Skincare Blog. Natural Organic Skincare Products Makeup

Does your Nighttime Skincare Differ from your Morning Routine?

While daytime skincare focuses on protecting the skin from external factors such as UV radiation and pollution, nighttime skincare takes on a different role. It helps your skin to rejuvenate and repair while we sleep.

In this blog post,...
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Skincare Routine Mantra. llu Hub Skincare Blog. Natural Organic Skincare Products Makeup

Skincare Routine Mantra

Like with everything, a healthy routine brings the best results, and skincare is no exception! No matter your skin type or concerns, your daily skincare routine lays the foundation for healthy skin.

We have a skincare mantra we invite...
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How to Spot and Avoid Greenwashing in the Beauty Industry. Ilu Hub - Natura & Organic Skincare Products & Makeup

How to Spot and Avoid Greenwashing in the Beauty Industry

Many beauty products claim to be "natural" or "organic," but these claims are often unregulated and unsubstantiated. The truth is, you need to be an expert to decipher beauty product labels and verify their natural and sustainable claims. Here are...
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Cracking the Code: Why You Can't Solely Rely on Ingredient Decoder Apps. llu Hub Skincare Blog. Natural Organic Skincare Products Makeup

Cracking the Code: Why You Can’t Solely Rely on Ingredient Decoder Apps

Ingredient decoder apps (INCI Apps) have become popular tools for quickly assessing whether a product is worth using. However, their accuracy depends on the quality of the information provided, and these apps don’t always consider the various types of ingredients,...
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Products

Deep Dive into the World of Face Masks. Ilu Hub - Natural & Organic Skincare Products & Makeup
Featured

Deep Dive into the World of Face Masks 

One of the best ways to give your skin the rejuvenation it needs is with a face mask. We know what you’re thinking. They can be time-consuming, messy, and do they really make a difference? Our answer is yes, they...
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Science explained

Formula: Brands’ Biggest Secret. llu Hub Skincare Blog. Natural Organic Skincare Products Makeup
Featured

Formula: Brands’ Biggest Secret

Skincare product formulas with similar or identical ingredients do not necessarily perform to the same degree. A formula is unique, much like a recipe. The combination of eggs, sugar, flour, and butter, along with the precise amounts of each ingredient...
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Unlocking the Link Between Immunity and Skincare. llu Hub Skincare Blog. Natural Organic Skincare Products Makeup

Unlocking the Link Between Immunity and Skincare

In recent times, the world has become acutely aware of the vital role our immune system plays in safeguarding our health. Yet, what many may not realize is the profound impact our immune system has on our skin and skincare...
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What Harm are Liquid Plastics Actually Causing? Ilu Hub Skincare Blog. Natural Organic Skincare Products Makeup

What Harm are Liquid Plastics Actually Causing?

For years, we've been told that liquid plastics are harmful and should be avoided in our skincare products. But do you actually know what liquid plastics are, how to identify them on ingredient lists, and the real impact they have...
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The Aftermath of Incorrect Skin Treatments. llu Hub Skincare Blog. Natural Organic Skincare Products Makeup

The Aftermath of Incorrect Skin Treatments

Many women, facing milder or severe skin concerns, often seek refuge in Anneli's salon in Wanaka. However, upon examination, it becomes apparent that incorrect treatments or products have exacerbated their skin issues.

In this upcoming blog post, we'll explore...
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Decoding the Secrets of Skin Health: A Conversation with Deborah Scott, Co-founder of Skin-RG. Ilu Hub - Natural & Organic Skincare Products & Makeup

Decoding the Secrets of Skin Health: A Conversation with Deborah Scott, Co-founder of Skin-RG

Deborah Scott, cosmetic scientist, expert therapist and co-founder of the Skin-RG skincare range recently sat down with Anneli to answer some important questions regarding our skin and the products we use on it....
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Stories & Inspiration

Insights into Corneotherapy and Skincare: A Conversation with Rachel Robertson, Founder of Prologic. llu Hub Skincare Blog. Natural Organic Skincare Products Makeup
Featured

Insights into Corneotherapy and Skincare: A Conversation with Rachel Robertson, Founder of Prologic

We recently had the pleasure of sitting down with Rachel Robertson, founder of Prologic Skincare and a highly respected figure in the beauty therapy industry. During our conversation, Rachel delved into the science behind corneotherapy, the drawbacks of chemical peels,...
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