Rahu Care

COUNTRY: Estonia

Rahu Care is a conscious hair care brand from Estonia with a focus on hair and scalp health, creating innovative, effective, and environmentally responsible products. Combining professional expertise with sustainable practices, Rahu Care delivers formulations that enhance hair’s natural beauty while supporting the planet.

BEHIND THE BRAND

Rahu Care was created by Paula Heintare, a passionate hairdresser with over a decade of experience. During her career, she became increasingly aware of the wasteful practices in the beauty industry and the need for sustainable alternatives. “Day after day, I saw bins filling up with plastic bottles and the endless cycle of waste,” Paula shares. This realization led her to develop a brand that combines salon-quality hair care with a commitment to sustainability.

The name “Rahu,” meaning “peace” in Estonian, reflects Paula’s personal connection to her heritage and her mission to give her clients peace of mind about the products they use. “I wanted to give my clients peace of mind, knowing exactly what they’re putting on their hair and scalp,” she explains. Rahu Care focuses on thoughtful, sustainable development, with each product undergoing a year of research and testing to ensure it meets the needs of diverse hair types and scalp conditions. For Paula, Rahu Care is more than just a brand—it’s a way to create mindful, effective hair care solutions that are kind to both people and the planet.

THEIR COMMITMENT

Rahu Care is steadfast in its mission to revolutionize the beauty industry by demonstrating that luxurious, high-performance hair care can coexist with sustainability. Their solid shampoos and conditioners exemplify this commitment, as these water-free formulations reduce the need for plastic packaging and allow for a higher concentration of active ingredients.

The brand also prioritises scalp health, incorporating pre- and probiotics to nurture the scalp’s microbiome—a foundation for healthy hair growth. Every product is thoughtfully crafted in Estonia, ensuring high quality and adherence to the brand’s core values. By using endlessly recyclable aluminum packaging and natural cork bases, Rahu Care proves that small, mindful choices can have a significant impact on both personal care and the environment.
Welcome to a new era of conscious, sustainable hair care.

WHY WE LOVE THEM

Founder Paula created Rahu with a deep passion for healthy hair, designing it as a haircare line that treats the scalp like skincare. Believing that a healthy scalp equals healthy hair, Rahu combines salon-quality products with a sustainable approach, featuring a plant-derived prebiotic formula that balances the scalp’s pH.

Paula worked closely with a chemist and took her time during the testing phase to ensure the products were both effective and eco-friendly. The result is a stunning haircare range that perfectly blends quality, sustainability, and thoughtful packaging—designed for everyday use and travel without compromise.