Rahu Care was created by Paula Heintare, a passionate hairdresser with over a decade of experience. During her career, she became increasingly aware of the wasteful practices in the beauty industry and the need for sustainable alternatives. “Day after day, I saw bins filling up with plastic bottles and the endless cycle of waste,” Paula shares. This realization led her to develop a brand that combines salon-quality hair care with a commitment to sustainability.

The name “Rahu,” meaning “peace” in Estonian, reflects Paula’s personal connection to her heritage and her mission to give her clients peace of mind about the products they use. “I wanted to give my clients peace of mind, knowing exactly what they’re putting on their hair and scalp,” she explains. Rahu Care focuses on thoughtful, sustainable development, with each product undergoing a year of research and testing to ensure it meets the needs of diverse hair types and scalp conditions. For Paula, Rahu Care is more than just a brand—it’s a way to create mindful, effective hair care solutions that are kind to both people and the planet.