Fitglow Beauty

BEHIND THE BRAND

Fitglow Beauty was founded by Anna, a dedicated health and fitness expert who struggled for years with ultra-sensitive, rosacea-prone skin. After experiencing firsthand the frustration of harsh synthetic formulas that irritated her skin and the inefficacy of many natural beauty products, she decided to create something revolutionary. Her vision was to develop makeup that not only covered imperfections but also actively treated and improved skin health.

Anna embarked on a journey of extensive research, working closely with skin experts, doctors, and chemists to create plant-powered, evidence-based formulas. These formulas are designed to not only provide flawless, buildable coverage but to work over time to nurture and transform the skin, tackling concerns like redness, dehydration, and premature aging. Fitglow Beauty’s makeup goes beyond beauty—it’s a skin-care revolution that merges the best of both worlds.

THEIR COMMITMENT

At the heart of Fitglow Beauty lies an unwavering commitment to skin-first performance. Their innovative, biomimetic formulas are designed to mimic the skin’s natural processes, ensuring that every ingredient is delivered in a way that enhances skin health and resilience. These scientifically backed formulas help to improve skin function with every use, providing more than just coverage—each application is a step toward healthier skin. Fitglow products are rigorously tested under real-world conditions to ensure that they perform flawlessly in all environments, from the dry, cold winters of Canada to the hot, humid climates of tropical regions.

Sustainability is also a cornerstone of the brand’s ethos. Fitglow Beauty takes great care in reducing waste and carbon emissions, using upcycled packaging and incorporating eco-friendly practices across their production process. With Fitglow, beauty isn’t just skin-deep—it’s about nurturing and enhancing your skin’s health while reducing your environmental footprint.

WHY WE LOVE THEM

We love Fitglow Beauty for its skincare-first philosophy, offering plant-powered, targeted treatment makeup that goes beyond merely adding color. Infused with antioxidants, vitamins, and superfoods, their products rejuvenate the complexion and promote healthy, glowing skin. With biomimetic ingredients designed to minimize irritation and optimize performance, Fitglow Beauty’s formulas are tested in diverse climates, ensuring real-world effectiveness. By starting with skincare and seamlessly adding color, Fitglow Beauty creates makeup that nourishes and beautifies in equal measure.

A true pioneer in lip care, Fitglow Beauty uses evidence-based, plant-based ingredients in precise doses to nurture the delicate skin on your lips. Their advanced lip products not only plump and protect but also improve lip health over time. With a focus on skin concerns and lip care, Fitglow Beauty raises the bar for beauty brands, leaving you with radiant, healthy skin and flawless makeup.