By Mukk

COUNTRY: Estonia

by mukk is a sea-inspired skincare collection created with organic certified and plant-based ingredients. Their aim is effective skincare that is kind towards both, the body and the environment.

BEHIND THE BRAND

by mukk is created by a mother-daughter duo based on the island of Saaremaa, Estonia. Co founder and CEO Gerda has worked in pharmacy and cosmetology for over 25 years, developing knowledge and skill of formula creation and skin treatments. “I love the idea of creating something that is beautiful inside out, a product of nature, and I like to think that the artisan aspect of it adds a value that no machine ever could.” Co founder and creative director Sabine’s background is in design, her main task has been making the outside of a product as good as the inside is. “I see the formula creation as art. The way ingredients are combined, the assets they each individually bring to the product, how they harmonise and create a whole. The substance is everything, that is what we try to emphasise with all our products.”

THEIR COMMITMENT

The main inspiration comes from the nature of their home island, Saaremaa. Formulas are created with marine ingredients with added probiotic technology which provides antibacterial protection to the products and strengthens the skin barrier. Mostly known from the fermentation processes lactobacillus ferment inhibits the growth of other microorganisms, changing the pH to acidic while producing antimicrobial peptides that help to maintain the product and skin microflora. Their goal is to provide skin- and environment-friendly cosmetics backed by today’s innovative science-based research. All the formulas are artisan made and created in dialogue with the scientists and chemical engineers, approved by the certified safety assessors.